Mycom
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Product Promotion
Objective:
MyCom has a new strategy and a new focus target group. Create a concept, corporate ID and communication means in store, online and in the media.
Execution: To better serve women, MyCom stores are run entirely by women a few days in the month.
Execution: To better serve women, MyCom stores are run entirely by women a few days in the month.
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theme site
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theme site
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theme site
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banner
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Main price
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email
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point of sale
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point of sale
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narrowcasting
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celebrity host
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celebrity host
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hostesses
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hostesses
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t-shirts